With so many industries in trouble due to falling demand and the supply chain becoming uncertain and unstable, extra creativity is needed by businesses just to keep the lights on. With the global challenges we face being more disruptive than before, the need for innovation is more significant than ever. Using SAP’s portfolio of solutions, companies can manage uncertainty, innovate for tomorrow, and come out stronger. By moving forward with digital transformation, you can open up new opportunities for the future while focusing on the innovation needed to rebuild, rebound and emerge stronger than before. Here are some of the ways that SAP helps you to innovate.
Experience Matters
As I mentioned in my blog here, customers have much higher expectations of their digital experiences’ level of personalization. To do this well, companies need to understand customer behavior and create personalized experiences. Qualtrics and the SAP Customer Experience (CX) suite helps you to listen to customers in real-time, understand their needs at every touchpoint, and co-create experiences through closed-loop feedback. SAP Customer Data Cloud enables trusting and cooperative relationships, including managing consent, giving individuals control over their information, and securing customer identity across multiple platforms. It helps organizations operationalize insights gained into customer needs. In contrast, SAP Commerce Cloud helps deliver contextual experiences by sharing data across marketing, commerce, sales, and service. When working in concert, all of these tools allow incredible levels of innovations by individual businesses to cater to their customer’s experiences.
The Buzz Around AI
We have only begun to realize a fraction of AI potential. So far, companies are primarily leveraging AI for automating workflows, but AI can do much more than this. To capture this additional potential, you need to start leveraging the tools that enable more intuitive interactions between your customers and you. For example, SAP CoPilot, allows companies to create conversational AI user interfaces (such as Siri or Alexa). It helps make the enterprise more autonomous by creating AI tools that adapt to the user’s context and predict what they would do next. In the future, competitive advantage will create a self-sustaining enterprise that can rapidly and continuously adapt to change. The scope of innovation in this arena is ripe for the taking, and brave enterprises will take the lead using SAP’s tools and technologies to bring life to your ideas.
Making Things Intelligent
SAP customers will need to develop speed in providing products and services that are continually changing. SAP S/4HANA Manufacturing PEO (Production Engineering and Operations) allows you to manage your manufacturing process when producing products that are subject to continuous design enhancements. Digital services are increasingly included with product sales changing the nature of product ownership. As more digital assets are created, SAP Intelligent Asset Management can help you monitor those assets, track locations, and build predictive maintenance services. It can also enhance those assets with real-time customer feedback. The products and services can be quickly adapted to rapidly changing situations based on real-time data. Under these emerging trends, the value of a sale becomes less about purchasing the product and more about the ongoing digital experience. Innovation in manufacturing is the industry’s holy grail, and SAP provides the necessary tools that allow you to bring your creativity into reality.
Conclusion
Businesses need to make innovation an ongoing practice throughout the organization and ensure a constant evaluation of new skills and technologies to enable it. SAP customers are developing a culture of innovation to develop new ideas and put them into practice. They leverage SAP S/4HANA and SAP Cloud Platform to integrate 3rd party systems (either on-prem or on-cloud). We’re living through unprecedented times as people depend on digital technology more than ever. To survive, organizations will need to innovate, invent, and redefine themselves for a new era.